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Content · Growth · Technology

An engineer’s mind.
A creator’s craft.

I don’t just make content. I build systems behind it.

I combine technical thinking with content strategy, video production and online education to make useful ideas reach the people who need them.

Explore selected work Get in touch
Chenming Yong in a professional headshot
Strategy, storytelling and systems thinking.
40+Countries with paying students
4K+YouTube subscribers grown from 3
100K+Views on a top tutorial
2,000+Online course learners
Selected work · Real projects

Proof of the work.

Content-led businesses, channel growth and technical storytelling—built with strategy, hands-on production and an engineer’s eye for systems.

01 / CONTENT-LED BUSINESS
Founder · Strategy · Production · Funnel

From educational videos to a global student business.

I built Haguin School and a content-led path from helpful YouTube lessons to paid online education for international students.

40+Countries with paying students
2022 →Founder / ongoing
Chenming recording a YouTube video in his studio02 / YOUTUBE AUDIENCE GROWTHAI · Video creation · Practical tutorials
Creator · Research · Video Editing · SEO

Building a creator channel from three subscribers.

I launched a second channel from zero, researching topics and producing tutorials around AI, video creation and online tools.

3 → 4K+Subscribers
100K+Views on top tutorial
Screenshot of Chenming’s Google Cloud data engineering course on Udemy03 / EDUCATIONAL PRODUCT LAUNCHCloud data engineering course
Content Development · Education · Product

Turning complex cloud engineering into a product people learn from.

I wrote, recorded and published a six-hour data engineering course teaching Google Cloud workflows to working professionals.

2,000+Udemy learners
6 hoursTechnical instruction
04 / ENGINEERING FOUNDATIONA simplified, non-confidential view of the work
Senior Software Engineer · Cloud · Data

Enterprise engineering: systems, scale and stakeholders.

At Micron Technology, I worked on large-scale data solutions and led an on-premises-to-Google-Cloud migration while collaborating with international teams.

2×Promotions in three years
2018–22Micron Technology, Singapore
Career journey

Not a career reset.
A skill-stack evolution.

I didn’t leave problem-solving behind when I moved into content. I brought it with me. My technical training helps me evaluate tools and build workflows; my years producing educational content taught me how to make ideas clear, useful and engaging.

I’m especially interested in roles involving technology, SaaS, creator tools, education and AI—where content needs both technical understanding and human storytelling.

Let’s talk about a role ↗
  1. 2013 — 2017Imperial College London

    MEng Electrical & Electronic Engineering with Management · Upper Second-Class Honours.

  2. 2018 — 2022Micron Technology · Singapore

    Senior Software Engineer · cloud, data platforms and international technical teams.

  3. 2021Published an online data engineering course

    Turned technical knowledge into a six-hour educational product for professionals.

  4. 2022 — PRESENTFounded Haguin School

    Educational content, YouTube, marketing funnels and international enrolments.

  5. 2024 — PRESENTStarted a second YouTube channel

    AI tools, content creation and practical software tutorials for creators.

What I bring to a team

Creative execution.
Technical intelligence.

I’m a strong fit for teams that want someone who can understand complex tools, translate them into stories and build repeatable content processes.

01 — CONTENT & STRATEGY

Make the right content.

Audience research, topic selection, educational scripting, SEO-aware packaging, long-form tutorials and channel planning.

02 — PRODUCTION

Ship the work.

Screen and camera recording, editing, captions, thumbnails, design, WordPress pages and lead magnets.

03 — ANALYTICS & SYSTEMS

Improve the process.

Measure outcomes, review performance, connect content to enquiries, integrate AI tools and automate repetitive workflows.

Hands-on tools
DaVinci ResolveCapCutCanvaWordPressFluentCRMKitChatGPT / AI toolsYouTube StudioGoogle CloudPython
How I approach a brief

Build a repeatable content engine.

An engineering mindset doesn’t mean content should feel technical. It means the process behind good content can be clearer and easier to improve.

01Understand

Audience, product, job to be done.

02Research

Topics, questions, examples, competitors.

03Create

Script, record, edit and package.

04Distribute

Publish and repurpose by channel.

05Learn

Review signals, test and refine.

Education & credentials

The technical foundation.

Education

Imperial College London

Master of Engineering (MEng), Electrical & Electronic Engineering with Management.
Upper Second-Class Honours.

2013–2017 · London, United Kingdom
Previous professional certifications

Cloud architecture & data engineering

Google Cloud Professional Cloud Architect · Google Cloud Professional Data Engineer · AWS Certified Cloud Practitioner.

Previously earned; certifications shown on LinkedIn have expired.
Open to opportunities

Let’s build something
worth watching.

Considering remote Social Media Manager, Content Strategist and Video Content roles—especially with teams working in technology, AI, SaaS and education. Malaysian with Singapore Permanent Residency (PR), based in Malaysia (GMT+8).

Email me ↗Connect on LinkedIn ↗